Are you interested in starting a bottled water business from scratch? If YES, this is a complete guide for starting a bottled water business with NO money no experience.
Okay, so we have provided you an in-depth sample water in bottles business plan template. We also took it further by analyzing and drafting an example bottled water marketing plan supported by actionable guerrilla marketing ideas for bottled water businesses. In this article, we will be considering all the requirements for starting a water in bottles business. So put on your entrepreneurial hat and let’s proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas WATER IN BOTTLES Licenses and Permits Bottle Water Marketing Plan Cost of Starting a WATER IN BOTTLES Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur looking for a profitable and good business venture to launch? If you have what it takes to begin a continuing business, then you should think about starting a water in bottles production company in your area. Needless to say there are readily available markets for bottled water no matter the part of the world that you determined to start your own bottled water Production Company. This is so because every individual on the face of the earth drink clean and portable water to survive regardless of how it is packaged. Although starting a standard bottled water production company can be capital intensive for a business owner that is just starting out. But if you are able to conduct an intensive market feasibility and research studies before launching the business, you are sure going to breakeven before most businesses that are started on a same time, within same location and under similar financial conditions. The bottom line is that economic recession hardly affects the rate of consumption of bottled water especially during summer period. Basically what most standard bottled water production companies rely about to increase sales cum revenue generation is robust distribution network of their coverage areas; retailers, restaurants, sports clubs and hotels et al are a number of the essential business entities that you ought to partner with if you would like to do pretty much in this occupation. Starting a WATER IN BOTTLES Company - A Complete Guide Industry Overview This is no doubt a very lucrative industry that can make one a millionaire if all things work together for good. Water in bottles is one commodity that is consumed in all elements of the world and of course those that are in the business of producing water in bottles are known to generate sales year in yr out if the business enterprise is well - managed. As a matter of fact, economic downturn hardly affects the intake of bottled water simply because it is a commodity that is as important as the air we breathe. Production companies in the water in bottles industry purify water in bottles into plastic and glass bottles for consumption basically. The bottled water are properly capped and labeled before being sold to everyone accordingly. Companies in this industry usually have a variety of water offerings, such as for example spring water, mineral water, sparkling drinking water and flavored water in a variety of prizes and sizes. Players in this industry are involved in the manufacturing of ice production also. It's quite common to find big corporations who are into creation of soft drinks and food and beverages engage in the production of water in bottles. Research conducted by IBIS Globe shows that in the usa of America, the known level of concentration in the Bottled Water Production industry is modest, as the top four players are expected to generate 65.5 percent of revenue. Given the heavy mass weight of industry products and the relatively low benefit per unit sold, bottled water production is normally taken on by large firms with major economies of level and heavy investments in transportation. As the majority of bottled water production is performed as one of many activities within the organization portfolios of international food and beverage companies, the rest of the portion of the industry’s production is conducted through small-sized local players. The Bottled Water Creation industry is a thriving sector of the economy of america of America and they generates a whooping sum of well over $5 billion annually from more than 565 registered and licensed bottle water production companies scattered all over the United States of America. The industry is responsible for the employment of more than 14,360 people. Experts task the bottle water production sector to grow at a 4.0 percent annual rate. The Coca Cola Organization, Nestle and Pepsi Co are the world leaders in the bottled water industry; they have the lion market share in the usa of America and generally in most countries of the world. Despite the fact that there are big corporations who are into the production of bottled water, the fact remains that starting a small scale bottled water production business has minimal barriers to access, with low start - up capital. Most players in the bottled water production industry are small- to medium-size establishments that cater to the local community. With this type or kind of business, if you want to begin on a small scale, you can decide to start servicing your neighborhood community. All you would want is contacts, packaging, networking and good marketing and customer support skills. However, if you intend beginning it on a large scale, then you should consider spreading away from local community to state level and even nationwide level. Some of the elements and incentives that encourages aspiring entrepreneurs to venture into beginning a bottled water production company may be the fact that the mandatory amount needed to start the business enterprise especially when you decide to start a little scale servicing a little community is not on the high side in comparison to other small scale businesses. So also, the marketplace for water in bottles cuts across folks of all races, culture, financial position and age et al. That means it is easier for plenty of entrepreneur who are interested in the business to enter into the industry anytime they really want; the entry barriers are quite affordable and any significant minded entrepreneur can comfortably raise the start - up capital without collecting loans from the lender. Over and above, the bottled water production industry is a rewarding industry and it is open for just about any aspiring entrepreneur to come in and establish their business; you can chose to begin on a small scale servicing a community or you can chose to start on a huge scale with many outlets in key cities all over the United States of America. Starting a WATER IN BOTTLES Company - GENERAL MARKET TRENDS and Feasibility Demographics and Psychographics The psychographic and demographic compositions for individuals who consume bottled water is all encompassing. This is so because there are no human being on the face of the earth that will not drink clean and portable water. So as a water in bottles production company, your target market should cut across people of different financial standings, culture, religion, race and age et al. All you need to accomplish is to ensure that your bottled water is packaged is affordable and packaged in different sizes not to mention different prices. With that you will be able to appeal to all your target market. List of Niches in the WATER IN BOTTLES Industry Basically, there are no niche areas in the bottled water production industry simply because water in bottles are expected to meet up same standard in any area of the world hence the market is strictly regulated. On the other hand, bottled water production companies are recognized to continue to improvise so as to continue steadily to expand their marketplace reach which is why it is now easier to find flavored bottled water, distilled bottled water, sparkling water in bottles, bottled water with low PH value and bottled water packaged in various sizes et al. As a matter of fact, most bottled water production companies are not left out when it comes to producing water that are dispense via water dispensers. Competition in the WATER IN BOTTLES Industry There are only a few businesses that lack competition. Among the good points about competition may be the fact that it can help one sit down up and rise to the challenges there are. There is hardly any industry or line of business in the world where there is no competition anywhere, as a matter of known fact, it is competition that brings creativity and innovations in the continuing business world. This would go to show that if you are looking towards starting a bottled water production company, you then should brace - up for competitions in the market. The truth is usually that you will be not expected to compete among bottled water production businesses in your city, but also international and world class corporations such as The Coca Cola Company, Pepsi Co and Nestle et al. Most bottled water company are leveraging on creativity with regards to packaging and marketing to keep to stay afloat in the market. One creativity approach that's common is ensuring that their water in bottles conforms to the appropriate PH - level. As a matter of fact it's quite common to find bottled water production companies especially medium scale and small scale water in bottles companies specially labeling their bottled water for particular occasions to meet up the demand of their customers. For example, a client that is celebrating his or her birthday may strike an agreement with a water in bottles company to specifically label the water in bottles that'll be served in the event to conform with the event. No doubt, the reality that there surely is stiffer competition in the water in bottles production industry isn't hampering the performance of brand-new entrants; most of them learn how to recreate and re - strategize to attain out or attract more clients. List of Well Known WATER IN BOTTLES Brands in the United States of America Atlanta divorce attorneys industry, it isn’t new there are brands that are way ahead of others. This can be related to their long staying power, amongst other items. It is important to state there are larger corporations who are into water in bottles production and in addition there are medium scale and small scale business that are also into water in bottles production. This is so because the market is open for all to participate in. Here are some of the leading brands in the bottled water production industry in the United States of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a water in bottles production company can’t be said to be a difficult business venture but simultaneously, it is a business that requires thorough financial analysis - feasibility studies and market place survey et al if you are looking towards making profits in the industry. Part of what you need to focus on in this occupation is how to build a standard water purification and packaging plant, a robust distribution networks, branding and of course how to sustain your machinery and equipment and also to look after your overhead before your business breakeven. Other cost that should be considered during planning and budgeting are way to obtain packaging materials, and maintenance and fuel prices et al. It is important to try as much as possible to lessen overhead cost when making plans to start a food truck business and also to operate in cities where you can be allowed to cook and prepare your food inside your truck. Well for now it is only in Chicago that meals trucks are not permitted to cook their food of their truck. Lastly, there are numerous of permits that are required to run a bottled water production firm in the United State of America, and of course there are also public health codes to observe. Starting a Bottled Water Plant from the Scratch Vs Buying a Franchise? Good enough bottled water production business is among those continuing businesses that sell franchise; brands that have gained huge market leverage can sell their franchise successfully. Any aspiring entrepreneur who's considering starting a water in bottles production business has the option of either starting from the scratch or buying an existing franchise. There are loads of factors that needs to be considered before choosing the choice to follow. A few of the factors to consider are the price of beginning with the scratch or investing in a franchise, your financial capacity, your vision, as well as your business experience and skills. If your intention of starting a water in bottles creation business is to grow beyond one city, if you want to have presence in key cities in the United States and Canada, then starting your bottled water creation company from the scratch is your best option. But if you just want to begin a business with the purpose of just making money and you don’t possess the mandatory finance and experience to build a business from the scratch, then it'll pay you to get the franchise of a successful brand in the water in bottles production industry. Challenges and threats of Starting a Bottled Water Company If you decide to start your own water in bottles production company in the usa, Canada, and Australia or in Europe, you are sure going to face some issues and threats that are peculiar to similar business. Some of the difficulties that you are going to confront is finding your way around government regulations. There are several laws out there that you are expected to follow if you want to run your own bottled water production company in the usa of America, a few of the laws are unique to each states in the U.S. Generally, if you are considering starting a bottled water production company in the usa of America and in virtually any part of the world, then you should brace up to face threats such as unfavorable government policies and regulations, economic downturn; usually economic downturn affect the purchasing power of the average women or man on the street. Of training course the arrival of another bottled water Production Company in same location where your marketplace exists. Writing a Business Plan for your Bottled Water Company Business plans are among the all-important things that you have to carry out whilst looking to start a business. When it comes to starting a continuing business, the first step you need to take is to compose an excellent business plan. As a matter of known fact, it really is pretty difficult to perform a business with out a good business anticipate ground; it will be tantamount to trials and errors and it is not what you will want to subject your time and hard earned money to. A Business plan may be the blue print of your business; it really is a business document that can aid you to successfully set up a business and also administer / manage the business. It is not enough to create a business arrange for the sake of composing one just, your business plan should be able to pass reality check; you must put relevant facts, statistics and figures into consideration when writing your business plan. The truth is that, the main goal of writing a business plan is not simply for the sake of having a business document set up; but to have a detail guide about how to set - up effectively, work and manage your business. Your business program should outline and cover strategies on how you intend to work and manage your bottled water production company. When writing your business strategy, make sure that you are moderate with regards to setting projections on income product sales and era projections et al. It is better to end up being on the safer side which is why when you are calculating your future income you should utilize the lower range statistics as against the higher range. These are some key factors that you ought to also consider when drafting your business plan; Executive summary and Company’s descriptions: you are expected to write about the concept of your business, descriptions of your company, your company’s vision statement, and mission declaration, where your company will be located, your management team, your expenditure philosophy and perhaps why people should patronize your products or services. Other key components which should not be lacking in your bottled water production business plan are your product offering, SWOT analysis, marketing and sales analysis / strategies, pricing, financial and costing projection, management techniques, expansion strategies, publicity and advertising strategy, budget and start - up capital generation et al. Choosing a Suitable Location for your WATER IN BOTTLES Plant When it comes to choosing a location for a continuing business such as water in bottles Production Company, there are fundamental questions you should answer and key factors that must be considered. You are expected to choose a location that's easily accessible especially since it pertains to your distribution network and supply of raw materials et al. Affordability, availability of labor and safety are some of the factors that you should consider also. Despite the fact that bottled water are consumed by just about anybody, it is important to select a location that may give your economy of scales; a location that may give leverage to favorably contend in the industry as a fresh entrant and to make reasonable profits et al. Starting a Bottled Water Company - Technical & Manpower Details With regards to starting a bottled water production company, you then should make plans to create a standard water plant. A standard water plant includes water borehole, effective water treatment and water purifying machines, water bottling machines, a mini lab and good drainage system. Which means you are expected to put all of this equipment and machine in place and also purchase standard distribution trucks. Although you can get a reasonably used make of the above listed tools and machines, but it is advisable to choose new and latest devices and equipment that can serve you for a long period most particularly if you have the required money to make the purchase. Even though you don’t have the required amount, you can enter an agreement with the suppliers of such water in bottles production machines and equipment and spread the payment over a period. As regard acquiring a facility, for those who have the required finance, it is to your advantage to acquire a property or lease a facility to be used for your bottled water production plant; it usually gives you the freedom to design the facility the way you wish to it to be and install safety devices as you so desire. But if you're low on cash, then you don’t have any option apart from to rent a facility. With regards to creating a workforce structure for a typical bottled water production company, then you should look towards getting qualified and qualified people to fill up the following roles; CEO (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Marketing and sales Manager, Accountants / Cashiers, Production Employees / Machine Operators, Distribution Truck motorists, and Cleaners. Over and over, you will need a minimum of 15 - 20 staff members to successfully run a small scale water in bottles Production Company. Starting a Bottled Water Company - The Marketing Plan Marketing Strategies and Ideas for Bottled Water The fact that the entry barrier for starting a small scale water in bottles production business is low means that there is bound to become more players in the industry regardless of the location you choose to start yours. Essentially, you must develop creativity and innovations if you must carve out market for yourself within the obtainable market in your community, town, state or country. So if you are drafting your advertising strategies and tips for your water in bottles production business, make sure that you outsmart what your competition are providing. Here are a few of the platforms you can utilize to market your water in bottles production company; Introduce your water in bottles brand by sending introductory letters to residence, bottled water merchants and additional stakeholders in your focus on and other cities Open your water in bottles production company with a party so as to capture the attention of residence who are your first targets Engage in road show in targeted communities from time to time to sell your products Advertise your products in community based newspapers, local TV and radio stations List your business and products on yellow pages advertisements (local directories) Leverage on the internet to promote your bottled water brands Engage in direct marketing and sales Encourage the use of Word of mouth marketing (referrals) Possible Competitive Approaches for Winning Your Competitors in the Bottled Water Industry When it comes to competing favorable in the water in bottles production industry, you would need to be extremely creative to stay at the top. The truth is usually that, if your customers have the chance to buy a well packaged and cheap bottled water from your competitors, the probability of losing them can’t be ruled out. In other to remain competitive in this industry, you must make sure that your bottled water is distributed and always available in outlets within your target market locations. The simple truth is that if there are fluctuations in the supply of your brand of bottled water, customers can choose to shift allegiance and settle for other options available. So also section of the creativity and innovations that will keep you highly competitive is to ensure that you produce bottled drinking water in different sizes, flavors and deals et al. it shall give your marketplace options. Possible Methods to Increase Customer Retention for your WATER IN BOTTLES Company No doubt among the strategies that you'll need to employ to be able to generate repeated sales from your customers and also to retain them is to make sure that the quality and taste of your water in bottles are constant and will not fluctuate. The simple truth is that if the product quality and taste of your bottled water fluctuates, you are going to struggle to get your customers returning likely; people go for products that are of high quality usually. You may also make uses of promotional suggestions such as loyalty schemes, direct marketing, door drops, and merchandising. Lastly, make sure that you offer your visitors incentives if you want to retain them not to mention continue to generate repeated sales from their website and also to attract clients. Strategies to Increase your Brand Create and Recognition a Corporate identification for your Bottled Water Company Regardless of the industry you belong to, the truth is that the market is a dynamic and it requires constant brand awareness and brand boosting cum promotion to continue to appeal to your marketplace. Your corporate identity as a lot to do when it comes to building a business that is rewarding and last long. Listed below are the platforms you can leverage on to increase your brand awareness and create corporate identity for your Bottled Water Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the web and social media platforms like; Instagram, Facebook , twitter, et al to promote your bottled water brand Install your Expenses Boards on strategic places all around major metropolitan areas in the United States of America Engage in road show from time to time in targeted communities Distribute your fliers and handbills in target areas Position your Flexi Banners at strategic positions in the positioning where we intend getting customers to start patronizing your products. Ensure that your bottled water are good branded and that all of your staff members wear your customized clothes, and all of your official cars and distribution vans are customized and well branded. Tips for Running a Starting a WATER IN BOTTLES Company Successfully It is the duty of businesses to ensure that they set up plans that will ensure that the business is successfully work well. The simple truth is that, irrespective of the type of business you run, your ability to get all the members of your team on same page all the time is among the keys you have to successfully run the organization. As the chief executive officer of a bottled water production company, it really is your responsibility to give path to the continuing business. Part of what you should do is to make sure that you create period for office meetings; a time where challenges, feedback, projections and relevant issues are discussed. The meetings could daily be, once in a week, weekly or once in a month twice. The end result is that there should become consistent meetings in your organization. Carrying out appraisals regularly and training your employees can help you run your organization effectively. Encourage your employees to pursue certifications in their various area of specializations; it will help your organization’s profile and of course it will help the individuals. You can decide to or partially sponsor some of the certifications fully. Finally, you should keep your doors open for suggestions from members of your team as well as your clients. It is very important to reward excellent overall performance in your organization; it will go a long way to encourage healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
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